GLOW ("GLOW," "we," "us") is operated by Euphoria Labs, Inc. This policy explains what we collect, how we use it, and the control you have. GLOW helps you quit nicotine; some of what you share is sensitive, and we treat it that way. This policy covers both the GLOW app and glowquit.com.
How we handle your health data
Your health-related data (your nicotine profile, wellness check-ins, quit progress, and your conversations with Nova) is encrypted and, wherever possible, de-identified, stored so it isn't tied to a name that identifies you. We do not sell your data. Ever.
What we collect
- Account. When you sign in with Apple, we receive your Apple ID email (which we store only as a one-way hash) and a display name you choose (a nickname; it does not have to be your real name).
- Onboarding. Your nicotine-use profile (types, frequency, cost), a short assessment of your nicotine habits, and your quit and wellness goals.
- Your progress. Quit date, streaks, slips, points and levels, and daily intentions.
- Wellness check-ins. The mood and craving inputs you log, and any notes you write.
- Nova. Your conversations with Nova, encrypted at rest.
- Progress photos. Any selfies you choose to add, stored privately; only you can access them.
- Community. Posts, replies, and reports or blocks you make.
- Referrals. Your referral code and whether a code was used.
- Subscription. Managed through Apple and RevenueCat; we do not receive or store your card number.
- Usage analytics. De-identified events about how the app is used, with personal identifiers stripped before they leave your device.
- Device and diagnostics. Basic device info (model, iOS version, app version) and crash reports, used only to keep GLOW working.
This website
If you join the waitlist at glowquit.com, we store only your email and the date you joined, so we can tell you when GLOW is live. We don't sell it, share it for advertising, or use it for anything else. The site may use privacy-respecting analytics to understand which pages are useful; no personal data is sold or shared with advertisers.
What we do not store
If GLOW detects a possible crisis, it shows you 988 and Crisis Text Line resources and records only that a resource was shown, never the content of what triggered it.
How we use it
To provide and personalize GLOW, run Nova, process your subscription, keep the community safe, and improve the product. That's it.
How Nova uses AI
Nova uses artificial intelligence to notice patterns in your quit journey and make her support more personal, such as reflecting progress you may have missed, recognizing when cravings tend to appear, and responding to what you choose to share.
Nova is optional. Before GLOW sends personal data to OpenAI, our third-party AI provider, we ask for your explicit permission in the app. If you choose Allow Nova, GLOW may send OpenAI your chosen name, age range, nicotine use, goals, triggers, and identity commitments; wellness and SOS check-ins; quit progress and challenge activity; selfie dates (not the selfie images); and anything you write to Nova. OpenAI processes this information to generate Nova's responses and run automated safety checks.
If you choose Not now, GLOW does not send this information to OpenAI for Nova, and you can still use the rest of GLOW. You can change this choice at any time in Settings → Privacy & data. Community posts are handled separately: before you can post, GLOW explains that your post text is sent to OpenAI for automated safety review and asks you to agree before continuing.
OpenAI states that data sent through its API is not used to train or improve its models unless the API customer explicitly opts in. Under OpenAI's standard API data controls, prompts and responses may be retained in abuse-monitoring logs for up to 30 days, unless a longer period is required by law or needed to prevent harm. You can read more in OpenAI's API data controls.
Who we share it with
We use trusted providers who process data on our behalf under contract: Apple (sign-in, payments), Supabase (secure hosting and database), RevenueCat (subscriptions), PostHog (de-identified analytics), Sentry (crash reporting), OpenAI (powers optional Nova features and separately disclosed content-safety checks), and Expo (notifications). We require providers that receive user data to provide the same or equivalent protection described in this policy and required by applicable law. We do not sell data or share it for advertising.
Your rights and controls
From Settings, any time, you can turn off Nova's AI data sharing, reset Nova's memory without deleting your account, export your data, and delete your account (a 30-day grace period, then permanent deletion). Depending on where you live (including under GDPR and CCPA/CPRA), you have rights to access, correct, delete, and port your data, and to opt out of sale (we don't sell). To exercise any right, use the in-app controls or email [email protected].
Retention and security
We keep your data while your account is active and delete it after account deletion (past the grace window). We protect it with encryption in transit and at rest, row-level access controls, and column-level encryption for sensitive free-text.
Not a medical service
GLOW supports your quit; it is not medical care, therapy, or a crisis service. If you're in crisis, contact 988 (call or text) or Crisis Text Line (text HOME to 741741). Nothing in GLOW is a substitute for professional advice.
Age
GLOW is for adults 18 and older.
Changes and contact
We'll post changes here and update the effective date. Questions: [email protected].