GLOW is a gamified quitting companion for women. It turns the messy reality of quitting nicotine into progress you can see, insights you can use, and milestones you'll actually want to celebrate.
Coming soon to iOS
GLOW Level 1 of 8
Spark
85M+
Players reached at EA
30+
AAA features shipped
1
Mission · build the hook that heals
Experience from
How it works
It's honestly pretty simple.
01
Pick your quit day
Choose the day you're done. That's day one of the new you.
02
Check in daily
One tap every morning. Log how you're feeling, and over time you'll see what actually helps.
03
Watch it add up
Earn XP, raise your GLOW level, watch your savings grow, and celebrate milestones along the way.
04
Use the support you need
Open Craving SOS, talk with Nova, or connect with women who get it in GLOW Gals.
No shame, by design
Slip, and you're still her. No red screens. No back to zero.
A setback does not erase your progress. Recovery Mode helps you reflect on what happened, learn from it, and choose your next move without shame.
Why grace, not shame
Shame drives continued use after a setback, it doesn't prevent it. GLOW is designed around that finding, not against it.
Source: Clinical Psychology Review, 2019
9:41
Recovery mode
Your streak isn't gone.
It freezes for a day while you find your feet. The glow stays. You stay.
Your levelStays. It never resets
Your XPKeeps counting
Your streakFreezes for 24 hours, then comes back
A slip slides you into Recovery Mode, not back to zero. The line keeps going.
Meet Nova
Personalized support for cravings, triggers, wins, setbacks, and whatever is making today difficult.
Nova brings together what you choose to share with the quitting data you log in GLOW, including cravings, moods, patterns, and progress. She uses that context to uncover useful patterns, suggest practical next steps, and surface relevant findings from peer-reviewed research on nicotine cessation and women's health.
Real, visible progress
Watch your progress become something you can see.
Earn XP, raise your GLOW level, watch your savings grow, and celebrate milestones. Build a selfie timeline, keep Receipts of what is changing, and create Capsules with notes, photos, and moments for your future self.
What adds up
The work you put into quitting becomes visible progress you can return to when a difficult day makes it easy to forget how far you have come.
GLOW product system
9:41
Nicotine-free
16 days to your 2-month mark.
Spark
Level 1 · 120 XP to Flicker
How you've been feeling
You're not doing it alone
Women who get it, and a calm button for when a craving hits.
Community
Find your GLOW Gals.
Share wins, ask for support, and talk with women who get it in a moderated community centered on encouragement and genuine connection.
When the craving hits
Get through the hard minute.
When a craving hits, open Craving SOS for a guided breathing exercise that helps you slow down and move through the urge one breath at a time.
Built for women, on purpose
Not a neutral app with pink added.
Every call we made was for you: the reframe, the grace instead of shame, the parts of life you actually care about. Because women hit real, specific barriers to quitting that generic apps just ignore.
Who's behind GLOW
A career spent designing things people love to come back to.
GLOW is built by Anna Machata, a game designer and product leader who shipped The Sims 4 features to 85 million players at EA. A career spent crafting playful, deeply functional systems, now pointed at helping you build the habit that matters most.
GLOW is the first app from Euphoria Labs, her studio in Austin.
You're closer than you think.
Quitting is hard. GLOW gives you support when cravings hit, a clearer view of your patterns, and reasons to keep coming back.
A quick, honest note
GLOW does not provide medical diagnosis or treatment. Nova is an AI-powered companion, not a healthcare professional or a substitute for professional care. Research surfaced in GLOW is informational only. We never sell your data. If you are in crisis, call or text 988.
About GLOW
Quitting vaping should feel like progress, not punishment. GLOW is the gamified quitting companion built around that belief.
GLOW turns the messy reality of quitting nicotine into progress you can see, insights you can use, and milestones you'll actually want to celebrate. Our founder, Anna Machata, spent her career in games and product — shipping The Sims 4 features to 85 million players at EA, then leading product teams — learning exactly what makes a loop worth returning to.
GLOW is what happens when we point that craft at something that actually helps you, instead of keeping you hooked. GLOW is the first app from Euphoria Labs, Anna's studio in Austin; the longer story of how GLOW got built lives there.
We built GLOW after watching too many of the women in our lives fight nicotine on their own, with vapes and pouches engineered, deliberately, to be hard to quit. They deserved something built just as intentionally to help them let go.
Why GLOW works
The reason quitting is so hard was never about how strong you are. Nicotine was engineered to be hard to put down. GLOW is built just as intentionally to help you let go.
Why it's hard
"Nicotine hijacks your brain's dopamine system, which is what makes the craving feel louder than your reasons. When you quit, your brain recalibrates, typically over about three months."
Biological Psychiatry, 2016
Why we never shame
"Shame is a driver of continued use after a setback, not a deterrent. Punishing a slip makes another one more likely, not less."
Clinical Psychology Review, 2019
What works instead
"Self-compassion motivates change because you care about yourself and want to be well, not because you feel inadequate."
Dr. Kristin Neff, Annual Review of Psychology, 2023
What GLOW is
The hook, rebuilt to heal.
The craft that makes games impossible to quit, turned toward helping you quit for real. Feminine in surface and substance, honest about how hard the work actually is, built by a woman-led company that knows exactly how the hook works, and how to build one that heals instead.
Come glow with us.
Coming soon to iOS. Your first glow is already waiting for you.
Privacy Policy
Effective · July 27, 2026
GLOW ("GLOW," "we," "us") is operated by Euphoria Labs, Inc. This policy explains what we collect, how we use it, and the control you have. GLOW helps you quit nicotine; some of what you share is sensitive, and we treat it that way. This policy covers both the GLOW app and glowquit.com.
How we handle your health data
Your health-related data (your nicotine profile, wellness check-ins, quit progress, and your conversations with Nova) is encrypted and, wherever possible, de-identified, stored so it isn't tied to a name that identifies you. We do not sell your data. Ever.
What we collect
Account. When you sign in with Apple, we receive your Apple ID email (which we store only as a one-way hash) and a display name you choose (a nickname; it does not have to be your real name).
Onboarding. Your nicotine-use profile (types, frequency, cost), a short assessment of your nicotine habits, and your quit and wellness goals.
Your progress. Quit date, streaks, slips, points and levels, and daily intentions.
Wellness check-ins. The mood and craving inputs you log, and any notes you write.
Nova. Your conversations with Nova, encrypted at rest.
Progress photos. Any selfies you choose to add, stored privately; only you can access them.
Community. Posts, replies, and reports or blocks you make.
Referrals. Your referral code and whether a code was used.
Subscription. Managed through Apple and RevenueCat; we do not receive or store your card number.
Usage analytics. De-identified events about how the app is used, with personal identifiers stripped before they leave your device.
Device and diagnostics. Basic device info (model, iOS version, app version) and crash reports, used only to keep GLOW working.
This website
If you join the waitlist at glowquit.com, we store only your email and the date you joined, so we can tell you when GLOW is live. We don't sell it, share it for advertising, or use it for anything else. The site may use privacy-respecting analytics to understand which pages are useful; no personal data is sold or shared with advertisers.
What we do not store
If GLOW detects a possible crisis, it shows you 988 and Crisis Text Line resources and records only that a resource was shown, never the content of what triggered it.
How we use it
To provide and personalize GLOW, run Nova, process your subscription, keep the community safe, and improve the product. That's it.
How Nova uses AI
Nova uses artificial intelligence to notice patterns in your quit journey and make her support more personal, such as reflecting progress you may have missed, recognizing when cravings tend to appear, and responding to what you choose to share.
Nova is optional. Before GLOW sends personal data to OpenAI, our third-party AI provider, we ask for your explicit permission in the app. If you choose Allow Nova, GLOW may send OpenAI your chosen name, age range, nicotine use, goals, triggers, and identity commitments; wellness and SOS check-ins; quit progress and challenge activity; selfie dates (not the selfie images); and anything you write to Nova. OpenAI processes this information to generate Nova's responses and run automated safety checks.
If you choose Not now, GLOW does not send this information to OpenAI for Nova, and you can still use the rest of GLOW. You can change this choice at any time in Settings → Privacy & data. Community posts are handled separately: before you can post, GLOW explains that your post text is sent to OpenAI for automated safety review and asks you to agree before continuing.
OpenAI states that data sent through its API is not used to train or improve its models unless the API customer explicitly opts in. Under OpenAI's standard API data controls, prompts and responses may be retained in abuse-monitoring logs for up to 30 days, unless a longer period is required by law or needed to prevent harm. You can read more in OpenAI's API data controls.
Who we share it with
We use trusted providers who process data on our behalf under contract: Apple (sign-in, payments), Supabase (secure hosting and database), RevenueCat (subscriptions), PostHog (de-identified analytics), Sentry (crash reporting), OpenAI (powers optional Nova features and separately disclosed content-safety checks), and Expo (notifications). We require providers that receive user data to provide the same or equivalent protection described in this policy and required by applicable law. We do not sell data or share it for advertising.
Your rights and controls
From Settings, any time, you can turn off Nova's AI data sharing, reset Nova's memory without deleting your account, export your data, and delete your account (a 30-day grace period, then permanent deletion). Depending on where you live (including under GDPR and CCPA/CPRA), you have rights to access, correct, delete, and port your data, and to opt out of sale (we don't sell). To exercise any right, use the in-app controls or email [email protected].
Retention and security
We keep your data while your account is active and delete it after account deletion (past the grace window). We protect it with encryption in transit and at rest, row-level access controls, and column-level encryption for sensitive free-text.
Not a medical service
GLOW supports your quit; it is not medical care, therapy, or a crisis service. If you're in crisis, contact 988 (call or text) or Crisis Text Line (text HOME to 741741). Nothing in GLOW is a substitute for professional advice.
Age
GLOW is for adults 18 and older.
Changes and contact
We'll post changes here and update the effective date. Questions: [email protected].
Terms of Service
Effective · July 20, 2026
These Terms are an agreement between you and Euphoria Labs, Inc. ("GLOW"). By using GLOW, you agree to them.
1 · Eligibility
You must be 18 or older to use GLOW.
2 · Your account
You're responsible for your account and for keeping access to it secure.
3 · License
We grant you a personal, non-transferable, revocable license to use GLOW for your own quit journey, subject to these Terms.
4 · Community and acceptable use, zero tolerance
GLOW includes a community. You are responsible for what you post. There is no tolerance for objectionable, abusive, harassing, hateful, or harmful content, or for content that endangers others. You agree not to post it. You can report any content and block any user, and we review reports and act on them within 24 hours. We may remove content and suspend or terminate accounts, without notice, for violations. The full rules live in our Community Guidelines. By posting, you grant GLOW a license to display your content within the app for the purpose of operating the community.
5 · Subscriptions and auto-renewal
GLOW offers auto-renewing subscriptions billed through your Apple ID. Payment is charged at confirmation of purchase. Unless canceled at least 24 hours before the end of the current period, the subscription auto-renews at the then-current price, and your account is charged for renewal. Manage or cancel anytime in your Apple ID settings; a free trial's unused portion (if offered) is forfeited on purchase of a subscription. Pricing and terms are shown at purchase. Refunds are handled by Apple, per Apple's refund policy: request one at reportaproblem.apple.com.
6 · Not medical advice
GLOW is a wellness tool, not medical, clinical, or crisis care, and does not provide professional advice or treatment. Nova is an AI companion, not a clinician. In an emergency, contact 988 or Crisis Text Line (text HOME to 741741) or your local emergency number.
7 · Intellectual property
GLOW, its design, and its content are owned by Euphoria Labs, Inc. You keep ownership of what you create; you grant us the license in section 4 to operate the service.
8 · Disclaimers and limitation of liability
GLOW is provided "as is," without warranties. To the fullest extent permitted by law, Euphoria Labs, Inc. is not liable for indirect, incidental, or consequential damages, and total liability is limited to the amount you paid us in the prior 12 months.
9 · Termination
You may stop using GLOW and delete your account anytime. We may suspend or terminate access for violations of these Terms.
10 · Changes
We may update these Terms; continued use means you accept the changes.
11 · Governing law
These Terms are governed by the laws of the State of Texas, without regard to conflict-of-laws rules.
GLOW is free to download. It offers an auto-renewing subscription, managed entirely through your Apple ID, that unlocks the full app. Pricing is shown before you're ever asked to pay, and you can cancel anytime in your iPhone Settings.
How do I cancel my subscription?
Subscriptions are billed through Apple. Cancel anytime in your iPhone Settings → your name → Subscriptions → GLOW. You keep access through the end of the current period.
How do I delete my account or my data?
Open GLOW → Settings → Delete account. There's a 30-day grace period in case you change your mind, then everything is permanently deleted. You can also export your data or reset Nova's memory from Settings.
Is GLOW medical or crisis care?
No. GLOW supports your quit, but it isn't medical care or a crisis line. If you're in crisis, call or text 988, or text HOME to 741741 (Crisis Text Line).
How do I report a post or block someone?
On any post, tap ··· → Report; on any profile, tap ··· → Block. Reports are reviewed within 24 hours. The full rules are in our Community Guidelines.
Who's behind GLOW?
GLOW is the first app from Euphoria Labs, a studio founded by Anna Machata, a game designer and product leader who shipped The Sims 4 features to 85 million players at EA. She spent her career designing what keeps people engaged, and now builds things that actually help. See the About page, or visit euphorialabs.com.
The GLOW community exists so no one quits alone. It stays safe because everyone in it — including us — protects it. Here's the deal.
Zero tolerance
There is no tolerance for objectionable content or abusive behavior in GLOW. None. Content or conduct that violates these guidelines is removed, and the people behind it lose access. This applies to posts, replies, display names, and photos.
What's not allowed
Harassment or hate. Attacks, insults, shaming, or hateful content of any kind, aimed at anyone.
Promoting nicotine or other substances. Glamorizing vaping, selling, or encouraging anyone to start again.
Harmful "advice." Medical misinformation, or discouraging someone from getting professional help.
Encouraging self-harm. Content that promotes hurting yourself, in any form. (Sharing that you're struggling is always allowed — and if it's heavy, we'll show you 988 and real help, not a warning.)
Sexual, violent, or graphic content. This is a support space, not that space.
Spam and self-promotion. Ads, links, referral-code farming, or off-topic promotion.
Sharing someone else's private information or content, including screenshots of other members' posts.
How the community is kept safe
Filtering. Every post and reply is screened by automated content-safety checks before it appears in the feed.
Reporting. Tap ··· on any post or reply → Report. Reports are anonymous — the person reported never knows who flagged it.
Blocking. Tap ··· on any profile → Block. You'll never see their content again, and they can't interact with yours.
Moderation. A human reviews every report within 24 hours. Violating content is removed, and accounts behind serious or repeat violations are ejected from the community.
Slips are welcome here
Posting about a setback is not a violation — it's the point. The community is where you bring the hard days. What's never okay is anyone making you feel small for having one.
Questions or appeals
If your content was removed and you think we got it wrong, email [email protected] and a human will take a second look.
Coming soon to iOS
Be the first to glow up.
GLOW isn't on the App Store just yet. Leave your email and we'll tell you the moment it's ready, with an early invite for you.
You're on the list ✦
Thank you. We'll email you the day GLOW goes live.
