The same craft that makes things impossible to put down, turned toward helping you let go.

GLOW is a gamified quitting companion for women. It turns the messy reality of quitting nicotine into progress you can see, insights you can use, and milestones you'll actually want to celebrate.

Why GLOW exists

Quitting vaping should feel like progress, not punishment. Nicotine products are designed to be difficult to stop using, so quitting support deserves the same level of intentional design. GLOW combines personalized support, visible progression, no-shame recovery, and community in an experience built for women from the start.

Who built it

GLOW is built by Anna Machata, a game designer and product leader who shipped more than 30 features across four expansions for The Sims 4 at Electronic Arts. The Sims 4 has reached more than 85 million players. Anna brought that experience designing identity, progression, rewards, and return loops to a product meant to support a real-life change.

GLOW is made by Euphoria Labs, Inc., an Austin-based consumer product company.

What GLOW believes

A setback does not erase your progress. Support should feel personal. Technology should earn trust by being clear about what it does and how data is handled. Quitting is hard, but the product helping you through it does not have to make you feel worse.